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Iceland age limit rule gives customers big discount at checkout | Personal Finance | Finance

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Iceland is giving a big discount off shopping to customers who meet a strict age limit rule.

The supermarket chain is offering 10% off at all of its Iceland or The Food Warehouse stores across the UK to customers aged 60 and over.

The discount is only available on a Tuesday and is limited to shoppers that have an Iceland Bonus card.

To claim the 10% off you must show a valid ID to prove your age at the checkout. This can include a senior bus pass, a driving licence, a senior railcard or a freedom pass.

Shoppers in Scotland, Northern Ireland or Wales cannot use the discount to buy alcohol and the 10% only applies to purchases that are made in store.

‘Bulk’ buys of six or more of any one product also won’t qualify for the discount and it excludes the purchase of carrier bags, Bonus Card savings and any selected in-store promotions.

The discount can only be applied for one purchase in a single transaction to shopping bought in store on a Tuesday.

If you don’t have an Iceland Bonus Card you can sign up online by downloading the app on the Apple or Google Play store, or you pick up a physical card in store and then register it online after.

Once you’ve signed up, you can add money to your card and will earn £1 for every £20 you save. The card will also grant you access to earn bonus rewards all year round, as well as exclusive offers, competitions and giveaways.

All of your savings can be spent in store or online, you just need to let the cashier know how much you’d like to spend and this will be taken off your bill.

Shoppers should be aware that Bonus cards, and any savings on them, expire if you don’t use them for 24 months so it’s worth using it regularly to make sure you don’t lose any remaining cash you have.

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