Meghan Markle’s new lifestyle brand shows signs of being “rushed”, experts have claimed, with the company’s crest dimissed as “messy”.
In 2020, the Duchess of Sussex and Prince Harry stepped back as senior working members of the Royal Family and relocated to California with their two children, Prince Archie and Princess Lilibet, and have attempted to build their brand stateside.
Meghan’s lifestyle brand American Riviera Orchard will reportedly launch in the spring, but royal author and commentator Tom Quinn has suggested the new endeavour could be a wake-up call for the former actress.
Speaking to The Mirror, he said: “Meghan’s new brand, American Riviera Orchard, has already gained popularity with over half a million followers, but it’s essentially just a rebranding of The Tig, the brand she abandoned when she married Harry, thinking that life as a Royal princess would be filled with endless deference and untold wealth.
“We don’t yet know exactly what the new brand will be selling, but it’s astonishing that a Royal prince and his wife have been reduced to selling some of the things we have already been told they will be selling – marmalade, jams and even dog shampoo.
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“It’s like they were aiming for clever, but it ended up being a bit of a puzzle that’s hard to solve. The whole design of the logo feels like it was rushed, with too much going on at once. It’s like someone didn’t know when to stop drawing.
“Because of this, it’s tough to make out any clear shape or idea in the mess. They picked a fancy handwriting style for the text but once you scale it down to a normal size, good luck trying to read it.
She added the “thin lines of the script just blend together, making it a strain on your eyes.”
News of the brand’s planned launch came after a source told PEOPLE that the Duchess was “excited” about the new venture and the traction it’s receiving online.
“Meghan finds the name American Riviera Orchard perfect. It feels authentic to her. She can’t wait for the website to launch,” the insider told the outlet, adding that the brand “will reflect everything that she loves — family, cooking, entertaining and home décor.”
“She is excited about her latest, personal venture. This is something she’s been wanting to do for a while. She is excited to share her style and things that she loves.”
