Meghan Markle has sent out 50 jars of home-made jam as part of her new lifestyle brand – and the move has sparked what is being dubbed ‘The Meghan Effect’.
From Berkshire to Buckingham’s Jane Barr writes about The Meghan Effect in her recent newsletter, saying: “In doing so, she set off a frenzy.”
Meghan soft launched her American Riviera Orchard website on March 14, but little detail has been revealed by the royal since.
Ms Barr continues: “Perhaps it was just because Meghan does not have a product out yet, or perhaps it was an act of loyalty to the royals, or maybe it was just because the news put people in the mood for jam, but lots of fans went out and bought King Charles III’s preserves.
“His strawberry jam sold out after the pictures of Meghan’s jam jars circulated on social media. I suppose I was influenced myself.”
Ms Barr made her way down the jams and jelly aisle at her local shop, and bought a jar of Willkin & Sons strawberry jam for about £8.
“I partially justified it because it still has the royal warrant of Her Majesty Queen Elizabeth II. You won’t be able to get those much longer!”
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She opines: “In any event, it all made me think that between King Charles’s royal products and your local gourmet grocer, Meghan’s doubtless expensive sweet treats will have plenty of competition…if and when they launch.”
Meghan sent out the 50 jams to build up some buzz around American Riviera Orchard.
