“Emphasising their commitment to ‘show up’ and contribute to important causes—and the perceived lack of tangible effort or involvement as evidenced by the limited number of events they have attended and the significant drop in donations to their foundation.
“This situation can create a narrative gap, where the public’s expectations, based on the couple’s statements and the goals of their foundation, are not matched by their actions or the outcomes of the foundation’s work.
“In the realm of PR and reputation management, consistency between messaging and action is crucial.
“When actions (or in this case, the lack thereof) contradict the message, it can lead to a loss of credibility and trust.”
The couple have already been experiencing issues with public perception following the release of Omid Scobie’s book Endgame last month.
The couple have remained silent about the allegations made in the biography, which overwhelmingly paints a positive portrait of the couple while senior members of the Royal Family are depicted as “cold”, “hot-tempered,” or “lazy.”
The Atticism director suggested failure to up their game in terms of public events appearances could contribute to fuelling Archewell’s financial problems and, ultimately, their relationship with the public.
Smith added: “The low number of events attended by the couple, particularly in light of their high-profile status and the global platform they possess, might be perceived as a lack of commitment or engagement with the causes they claim to support.
“This could be further exacerbated by the financial issues faced by their foundation, including the substantial decrease in donations and the operational loss, as these factors could be seen as indicators of declining public support or confidence in their initiatives.”
