Busch Light is releasing a limited-edition alcoholic beverage in time for summer: Busch Light Peach.
The new peach lager, which has a 4.1% ABV, is the latest flavor released by the brand following Busch Light Apple’s three-year run, Busch Light said in a news release sent to USA TODAY.
“The debut of Busch Light Peach aligns with the peak peach season, launching just in time to become the ultimate sip of summer,” Busch Light said in the news release.
Starting Monday, June 12, the beverage will be available in 12, 24 and 30 packs of 12- and 25-ounce cans in 33 states, the beer brand said.
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Classic Busch Light taste with a hint of peach
The beverage combines the classic taste of Busch Light with a hint of peach, the brand said.
“The brand is satisfying consumer demands for a new flavor innovation that will complement summertime hikes, hangs and days by the water with a seasonal take on the classic,” Busch Light said.
Busch Light is owned by the Anheuser-Busch company, which is also home to Budweiser, Bud Light and Michelob Ultra, amongst other brands.
Alcoholic beverages prices were up 4.6% year-over-year in April 2023. Beer was up 5.9%, wine was up 2.5%, and spirits were up 1.5%, according to the Labor Department’s consumer price index.
