Whole Foods Market customers will be able to pay for their groceries using Amazon One by the end of the year, the company announced Thursday.
The grocery store chain has decided to partner with Amazon to implement the palm recognition service in all 500+ stores, according to Amazon.
Customers who opt into paying with Amazon One might save a little more time at the register since they do not have to pay for their milk with their wallet or phone.
All the information you need is in the palm of your hand, literally.
More than 200 Whole Foods stores across the country already have Amazon One devices in their stores. States like Arizona, Colorado, Kansas, Louisiana, Mississippi, New York, Oklahoma, Washington, and Wyoming have offered customers the ability to pay with Amazon One, according to Amazon.
“We are always looking for new ways to delight our customers and improve the shopping experience. Since we’ve introduced Amazon One at Whole Foods Market stores over the past two years, we’ve seen that customers love the convenience it provides, and we’re excited to bring Amazon One to all of our customers across the U.S.,” Chief Technology Officer at Whole Foods Leandro Balbinot said.
More:Skip the grocery line—order Amazon grocery delivery from Whole Foods Market and Amazon Fresh
Other businesses offering Amazon One to customers
Whole Foods isn’t the only business offering Amazon One to its customers, over 400 retail locations in the U.S. have used Amazon One as an identification and payment option for their customers, Amazon reported.
Businesses like Panera Bread and Coors Field in Colorado have begun to use Amazon One in a way that is most compatible with their needs. At Panera, they have implemented a loyalty linking capability at select Panera restaurants that lets employees pull up customer account information to provide a more personalized experience.
Coors Field has used the age verification feature to allow adult customers over the age of 21 to purchase alcoholic beverages by simply scanning their palm without checking I.D. cards.
Not to mention travel retailers like Hudson or CREWS that have used palm payment to facilitate transactions in busier environments. Amazon’s payment method is available at several grocery and convenience stores.
How first time Amazon One users can sign up
- Pre-enroll online with an Amazon account, phone number and debit/credit card
- To complete the enrollment process, scan your palm over an Amazon One device
- You are ready to start shopping
The difference between Amazon One and a credit card or password is that the palm signature cannot be replicated to impersonate a customer. The palm payment method uses the palm and its underlying vein structure to create a unique numerical representation, according to Amazon.
Amazon states that palm data is kept safe in the Amazon Web Services cloud which is secured by more than 300 cloud security tools and 100,000 security partners from around the world.
Amazon One is also protected by multiple security controls and has tamper-detection capabilities that will make the device unusable if messed with.
