The ‘Jewel of the Cotswolds’, a village in Worcestershire, has been lauded for its “beautiful” and “unspoilt” charm. Broadway, as it’s known, is a popular summer destination but visitors are being urged to discover its winter allure.
In fact, BBC’s Countryfile named it one of the top winter holiday spots in the UK.
Nestled beneath Fish Hill, Broadway is just a two-hour drive from central London. Countryfile suggests that visitors “take time to meander along the high street”, taking in the local pubs, shops and cafes before venturing into the Cotswold hills.
Tourists can appreciate the historic buildings lining the high street before exploring some of the village’s attractions. The Design Museum, housed in Gordon Russell’s original grade-listed workshop, showcases the furniture designer’s work.
According to the village website, other notable creatives linked to the area include William Morris, John Singer Sargent, and Mary Anderson, reports Gloucestershire Live.
A key attraction is the Broadway Tower, nestled within a 50-acre parkland estate. It offers stunning views over the land, and on a clear day, visitors can see out over 16 counties.
Additionally, the Broadway Museum and Art Gallery, situated in a stunning 17th-century building, provides visitors with an opportunity to delve into the village’s intriguing history.
For those who adore animals, the Cotswold Farm Park is just a 20-minute drive from Broadway. Here, guests can interact with over 50 rare breeds and even have the opportunity to hold chicks or stroke rabbits, making it an ideal family day out.
Broadway has been showered with praise by tourists for its enchanting architecture and variety of attractions. One visitor shared on TripAdvisor: “Just beautiful, lots of shops and places to eat and drink. Best visited out of season so you can appreciate the buildings and old world charm.”
Another tourist said: “The Broadway High Street simply radiates Cotswold charm. It boasts a village green and is lined with historic buildings and honey-coloured houses with thatched roofs.
“Many of the houses were constructed in the 17th century, and some of the buildings, like the Abbot’s Grange and the Prior’s Manse, date back to medieval times.”
A third described Broadway as a “beautiful village”, adding: “Other Villages around aren’t a patch on this place. Plenty of shops to visit, pubs, restaurants, tea rooms.”
Meanwhile, another visitor posted: “Amazing Village in the Cotswolds. Been coming here for years when nearby.
“There is something for everyone and a very dog friendly place. Lovely food places and never struggled with parking.”

