Couples getting married in 2024 have been looking for inspiration online for their upcoming nuptials, and it seems many are keen on one specific theme.
The most recent Pinterest Predicts report discloses a significant surge of 170 percent in searches for “groovy nuptials” on the platform, with users increasingly embracing the retro vibes of the 60s and 70s for wedding inspiration.
This trend aligns with predictions made by experts at the prominent wedding planning website Hitched.co.uk, who anticipated it to be a major trend in 2024, as outlined in their latest Wedding Trends Report.
The growing popularity of retro themes persists, perhaps influenced by pop culture, and notably exemplified by the impact of works like Daisy Jones & the Six.
Searches for “groovy wedding” on Pinterest showcased a heightened interest in incorporating nostalgic and vintage elements into wedding themes.
Read more: Bride’s cheeky wedding stunt at the altar has people in stitches at groom’s face
Internal traffic for retro wedding hairstyles on Hitched has witnessed a remarkable year-on-year increase of 575 percent.
Another big trend highlighted by Zoe Burke, leading wedding expert and Editor of Hitched.co.uk, is the rising popularity of customised celebrant-led wedding ceremonies.
In these events couples have the freedom to completely rewrite their wedding vows, creating truly unique and original expressions of commitment.
Zoe notes a substantial increase in Google searches for ‘celebrant weddings,’ with a notable 49 percent rise in the past year.
Additionally, there has been an impressive 157 percent surge in traffic to articles about celebrant-led weddings, indicating a clear trend towards these distinctive and personalised ceremonies.
Celebrant-led ceremonies offer couples unparalleled freedom, allowing for the inclusion of personal stories, inclusive language, and cultural diversity.
Furthermore, couples benefit from dedicated time with their celebrant beforehand, ensuring that the ceremony authentically reflects their unique relationship—a level of personalisation not easily achieved in more traditional ceremonies.
Google searches for “film wedding photography” have experienced a substantial surge of 266 percent this year, emerging as a prominent trend for upcoming weddings.
Zoe attributes this trend to the allure of anticipation, stating: “Nostalgia is always on trend, and in a time where everything is instantly available in digital format, the anticipation of film wedding photography has a huge appeal.”
