The Chiefs probably don’t have to sell too many people on their brand or on attending their games, but they made sure to put their best foot forward Thursday.
Kansas City used actors Rob Riggle and Lisa Gilroy, playing fictional hosts Bruce and Gayle, to announce the 2026 schedule as if they were broadcasting an infomercial program on a channel called “QVChiefs.”
But the duo weren’t the only ones in the video, as Donna Kelce, the mom of 11-time Pro Bowl tight end Travis Kelce, made a cameo to poke fun at her appearance on “The Traitors,” a reality show on Peacock.
“The ’90s called. They want their schedule release back,” the Chiefs wrote on X to promote the video.
Week 1’s matchup against the AFC West rival Broncos featured a $52.80 jar of mile-high air, which Riggle, a Chiefs superfan, opened and made a disgusted face, with Gilroy saying a horse had farted in that container.
For their Week 3 game on the road in Miami, the duo sold a literal hard rock — in a nod to the Dolphins’ Hard Rock Stadium — for $999.99, or free if a fan found a harder rock.
“Football guy starch” was the product for a game with the Chargers, with a person walking around in Los Angeles coach Jim Harbaugh’s ubiquitous khakis.
The comedy pair even took a shot at the Jets with a product called green-be-gone, costing a measly $6.99.
“If you or a loved one is wearing green and feeling the urge to spell out four-letter words, you may be already suffering from Gang Green,” Riggle said before he broke out into a J-E-T-S JETS JETS JETS chant, with Gilroy stopping him before going further.
To advertise a game against the 49ers, Riggle showed a copy of a fake VHS with the title “The Faithfuls” that included a picture of Donna Kelce.
“America’s favorite mom was robbed of a generational run on a certain reality show,” Riggle said, harkening back to Donna’s elimination in January on “The Traitors.”
“It felt a little funny being a faithful, but now I can dominate the competition, just like I always should have,” Kelce said in her cameo to advertise her fictional show.
After a 6-11 season in 2025, the Chiefs will hope for a rebound in 2026.
Travis Kelce will be back for a 14th season, while quarterback Patrick Mahomes hopes to be ready for Week 1 after ACL and MCL tears at the end of last year.
