Princess Kate’s younger brother, James Middleton, is a new dad, and just like any other parent, he ran a very relatable errand the other day.
James shared a sweet video on Instagram, featuring his newborn son, Inigo, in a sling during a supermarket visit and gave us a rare glimpse into his family life.
The video, posted on Thursday, saw the 36-year-old announcing that his James & Ella Kibble + Raw dog food is now being sold at Waitrose.
In the clip, he can be heard saying: “So I’ve been finding myself popping down to our local Waitrose a lot more frequently these days to buy more… nappies.”
And he continued: “But there’s something else you can now buy on the shelves of Waitrose, which is our brand new James & Ella Kibble + Raw dog food. It’s been such an exciting journey, with baby Inigo arriving along the way.”
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The newborn baby can be seen wearing a cosy blue hat before the camera shows James pushing the trolley.
The Princess of Wales’s brother launched his company Ella & Co. in 2020, named after his beloved dog Ella, who died in January.
Back in October, shared the first images of his newborn son, Inigo. The family were pictured together out in Notting Hill, London.
Inigo is a first cousin to the Prince and Princess of Wales’ three children, Prince George, Princess Charlotte and Prince Louis.
