For years, Magaluf has been the destination of choice for young Britons wanting to party with cheap booze throughout their holidays.
However, in recent years the resort city in Majorca, Spain, has taken measures to clean up its image and present itself as a family-friendly destination.
Magaluf has been trying to steer away from its old image for years, with the former left-wing administration introducing in 2020 regulation dubbed Law of Excesses.
These measures applied only to three resorts including Magaluf. They saw, among other rules, the total prohibition of promotion encouraging alcoholic consumption, a ban on “degrading practices” such as the hypersexualisation of individuals in order to attract customers and the end of party boats and pub crawling.
Now Express.co.uk is asking its readers whether they would be more keen to visit Magaluf if it completely ditched its reputation as a resort for rowdy tourists.
Click here to answer the poll if you can’t see it above.
This law was successful in certain areas, including reducing balconing – the dangerous act of jumping into pools from balconies or high areas of hotels – by slapping individuals with heavy fines.
More change, however, came with the arrival of a new regional government elected after last spring’s elections. In November, the Balearic Minister for Tourism, Culture and Sports, Jaume Bauzá, announced his intention to scrap the Law of Excesses in favour of an island-wide law calling for more responsible tourism.
The regulation will aim to penalise individual perpetrators rather than just businesses promoting unruly behaviour through the sales of alcohol.
The tourist board is also considering paying for adverts in the UK and other countries to try and deter those planning a boozy summer in the Balearics when they’re still at home.
A similar campaign was launched last year by Amsterdam, where an advert told Britons planning unruly stag parties and sex and drug-fuelled holidays to simply stay away from the city.
Juan Antonio Amengual, mayor of the municipality of Calvia presiding over Magaluf, previously pointed at Britons as the tourists with the most unsocial behaviour in the resort.
He said: “When it comes to bad behaviour, the British get first place on the podium. Still, no other nationality is blameless and rather than berate Britons, last season we set out to find practical and positive solutions.”
Magaluf isn’t changing its image only through regulations, as the Calvia administration is also investing millions in renovating its infrastructure and buildings.
The local administration recently announced a £3.41million (€4m) renovation of the Magaluf’s promenade.
Moreover, the long-standing Hotel Teix – which spans 2,500 square metres across the Spanish resort, is to be torn down and replaced with an open area aimed at enhancing urban facilities.
