For the first time in nearly 100 years, the iconic Oscar Mayer Wienermobile has a new name: the Frankmobile.
Kraft Heinz Company announced the name change Wednesday to celebrate the brand’s “100% Beef Franks” as the company debuts a new recipe.
“The Wienermobile is a beloved American icon that has been sparking smiles and driving craveability for our iconic delicious wieners for nearly 100 years,” Associate Brand Manager Stephanie Vance said in a news release. “This summer, it’s time to highlight another fan-favorite: our delicious 100% Beef Franks.”
The Wienermobile, a 27-foot long, 6-ton hot dog on wheels, hit the road in 1936 and became one of the most iconic, and noticeable, vehicles across the United States.
‘Are you guys under arrest?’I rode ‘shot-bun’ in the iconic Oscar Mayer Wienermobile. Then we got pulled over.
‘Please do not lick’ the new vehicle
The Frankmobile – which can be seen on the road this summer – will be debuting a new exterior, with “The All Beef Frank Frankmobile” and “Please do not lick” painted across the vehicle.
“Oscar Mayer designed every detail of the Frankmobile to encourage people from taking things too seriously,” the company said.
As for the drivers behind the wheel, who were formerly called Hotdoggers, they get a name change too: the Frankfurters.
Frankfurters will be handing out coupons on the Frankmobile for free Beef Franks to anyone named an iteration of “Frank”.
Where is the Oscar Mayer Frankmobile?
Here’s where you can track the Frankmobile.
Wienermobile:Catalytic converter stolen from famous Oscar Mayer Wienermobile in Las Vegas
Tour:I rode ‘shot-bun’ in the iconic Oscar Mayer Wienermobile. Then we got pulled over.
