Meghan Markle thinks the name of her new lifestyle brand American Riviera Orchard is “perfect” and “authentic”, an insider has revealed.
The Duchess of Sussex officially relaunched a new Instagram account last Thursday, March 14, to promote her new lifestyle brand, which “will reflect everything that she loves — family, cooking, entertaining and home décor,” according to the source.
The account, which has amassed 544,000 followers as of March 19, featured a logo, a new crest, a bio that said “by Meghan, the Duchess of Sussex” and linked to a website where people can join a waiting list.
Meghan’s latest venture is said to coincide with the launch of a new cooking show on Netflix. Now a source close to the duchess has revealed the reason why she chose American Riviera Orchard for her new brand.
The brand’s name is said to be a nod to Santa Barbara, as the county where Meghan and Prince Harry live has long been known as the ‘American Riviera’ and the duchess allegedly thinks it’s the “perfect” fit.
The insider told PEOPLE: “Meghan finds the name American Riviera Orchard perfect. It feels authentic to her. She can’t wait for the website to launch.”
They added: “She is excited about her latest, personal venture. This is something she’s been wanting to do for a while. She is excited to share her style and things that she loves.”
It comes as a detail on Meghan’s new Instagram page was criticised and branded a “silly move” by a PR expert.
Renae Smith, founder of the Atticism, said it was “silly” of the former Suits actress to use her royal title in branding efforts.
She told Express.co.uk: “This move is not without its controversies, especially concerning the use of her royal title in branding efforts.
“I think this was a silly move from her – and it raises pertinent questions about the balance between leveraging one’s unique position and the responsibilities that come with it.
“If she doesn’t want the work that comes with the title, as her PR manager, I would have advised her to not use it for a personal brand that has nothing to do with public service. “
