In a promotional video, Meghan can be seen arranging white roses, baking in her kitchen, and caring for her dog against the backdrop of her Montecito mansion.
The account bio reads: “by Meghan, The Duchess of Sussex” and says it was “established” in 2024. There’s also a link to americanriviera.com.
When you visit the website, you’re invited to join a waiting list but the details are sparse.
Once signed up, you get a message saying: “Yes, I would love you to be the first to know about products, availability, and updates from American Riviera Orchard.”
The name seems to hint at Santa Barbara, the Californian town where Meghan lives with Prince Harry and their two children, Prince Archie and Princess Lilibet.
Meghan’s business could be breaking a strict rule with the Royal Family, according to recent news.
Russell Myers, associate editor of the Mirror, suggested that her business page might violate a commercial agreement with Prince Harry’s family.
He posted on X, previously known as Twitter, “If you sign up for info on Meghan Markle’s new business venture, you’ll be notified about “products”. Clear breach of the agreement by the Duke and Duchess of Sussex to not profit off their royal titles, is it not? Watch this space.”
An insider has already revealed what Meghan’s new brand is all about, saying that it’s something “close to her heart”.
A source told Page Six, “She’s been working on this for over a year and it’s all the things that are close to her heart – all the things she’s passionate about.”
Another person told the Daily Mail: “It’s a lifestyle and cooking brand called American Riviera Orchard. The brand is set to launch alongside a new cooking show for Netflix. Meghan will be making and selling items like jams. There will also be a book and blog at some point.”
Cookbooks are also included in the application. The brand’s logo showcases a design that resembles Meghan’s previous calligraphy work for weddings before she met Harry.
An AI tool was used to bring an extra layer to this story.
