Meghan Markle made a major announcement on Tuesday night regarding her lifestyle brand, As Ever, just days after she made comments about “stepping back” to think about the brand’s future. The Duchess of Sussex took to her brand’s official Instagram account to announce that, despite the latest claims of not restocking her sold-out products, some of them will be coming back in stock this month.
She also announced that she will be launching new products too. Meghan uploaded a picture showing a wooden table with scattered bowls featuring various fruit, including raspberries, blueberries and strawberries. She captioned the post: ” To all who’ve been wondering and waiting, thank you! Your favorites are returning, plus a few NEW things we can’t wait to show you. Coming this month…get excited!”
Meghan shared As Ever’s post on her personal Instagram account’s story, with the message: “‘June gloom’? Not over here! Because this month your favorite products are back! Sign up to find more details and timing!”
As Ever’s first collection launched back in March and consisted of eight products, which sold out in less than an hour.
It included a raspberry spread in keepsake packaging, herbal lemon ginger tea, herbal peppermint tea, herbal hibiscus tea, her flower sprinkles, crepe mix, shortbread cookie mix with flower sprinkles included and a limited-edition wildflower honey with honeycomb.
Judging from As Ever’s new photograph, new spreads will likely be available featuring blueberries and strawberries.
The brand’s online shop remained empty until last week, when the Duchess made a cryptic comment about “stepping back” and taking time to reassess the brand’s future in a new interview.
Meghan spoke to US business outlet Fast Company and hinted that her As Ever products might not be restocked straight away.
She said she wanted to “take a step back, gather data and figure out what As Ever could be” and that she planned on announcing new products in early 2026.
The Duchess said: “I want to really focus on the hospitality angle of As Ever, but as we take the learnings, we can understand what the customer’s needs are seasonally.”
She also hinted at exploring the fashion industry in the future, however, for the moment, she wants to build a brand focused on the single idea of her “home”.
Meghan explained: “My heart is very deeply in my home. Everything comes from being rooted in the love story of your home and garden, and then you can imagine different verticals coming out of that”.
