Meghan Markle, the Duchess of Sussex, is on the hunt for a top executive to steer her newly unveiled luxury lifestyle brand towards triumph.
The Royal entrepreneur discreetly debuted her brand, American Riviera Orchard, on Instagram recently, swiftly amassing an impressive following of over 570,000 people.
The brand, believed to be centred around lifestyle and culinary delights, is set to complement an upcoming cooking series on Netflix.
Insiders are buzzing with predictions that Meghan’s venture could pull in a hefty six-figure sum in initial sales, although the exact date when these sought-after products hit the market remains under wraps.
A confidant of Meghan disclosed to the Daily Mail: “Meghan is interviewing candidates for the CEO role at the moment.”
With just an Instagram presence and a teaser video so far, American Riviera Orchard is tipped to expand into home goods, as well as beauty and skincare lines.
Drawing parallels with Gwyneth Paltrow’s wildly successful Goop empire, Meghan is rumoured to be eyeing the introduction of cosmetics and beauty offerings.
A recent trademark application extension suggests the brand could soon feature a diverse range of items, including fragrances, body lotions, and hair care products.
American Riviera Orchard is also anticipated to offer food products such as marmalades and jams, and lifestyle items including dog shampoo and cosmetics, as per trademark filings.
The brand is speculated to be a nod to the Duchess’ former lifestyle brand The Tig, which was a treasure trove of food and wine content, peppered with recipes from Meghan herself.
The Tig was discontinued when Meghan prepared to marry Prince Harry in 2018, but her new enterprise is viewed as a revival of her blogging days and a return to the entrepreneurial scene that resonated with her followers during her stint on Suits.
Kate Williams, a digital marketing guru speaking to The Mirror, has offered insights on how the Duchess of Sussex can make her new brand triumph, stating: “To keep the momentum going and to build a deeper relationship with her audience, Meghan can start by unveiling the heart and soul behind American Riviera Orchard.
“Sharing the brand’s mission, story, and product range will engage followers and make them feel like insiders.”
The former Suits star is reportedly planning to leverage her celebrity status and connections to promote her new brand.
Speaking to The Sun, Royal commentator Richard Fitzwilliams said: “The whole enterprise doesn’t sound to me like one that would be Hollywood A-list. But if she can get out to endorse the said products – George Clooney, perhaps Oprah then, that’s another thing. I mean, she had Hollywood A-listers at the wedding. Now is the time to call on them.”
An AI tool was used to bring an extra layer to this story.
