Meghan Markle is attempting to rebrand herself as having a “fun” side after overdoing the “victim card”, experts have claimed.
The Duchess of Sussex recently made a surprise cameo in Clevr’s new coffee ad. In the video, she can be seen stacking boxes, brewing coffee, and typing on a computer as the former Suits star made her return to acting.
According to Nick Ede, a brand and culture expert and Meghan’s former pal, the duchess appears to be deliberately changing her image.
Meghan is now trying to appear “entertaining and not afraid to poke fun at herself”, he says.
Ede told the Mailonline: “This fun side to Meghan is a clever way for the brand Clevr to get a lot of social media traction and engagement by using their famous investor.
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“It’s also a way of showing Meghan in a new light that is both fun and frivolous.
“Does it work? I think that Meghan is now such a polarizing figure that comments on the social media post are negative and not celebratory which is a shame, as the post was meant to be a showing off the success and hard work of the business.”
Royal expert Phil Dampier said the rebrand comes as Meghan has realised that she and Harry have “overdone the victim card”.
This comes after Meghan and Harry lost out on a brand deal with Dior, both having been dressed by the fashion house.
But then Queen Camilla wore Dior Haute Couture during the state visit to France in September and Meghan lost out on a campaign to Meg Bellamy, who plays Princess Kate, in the new series of The Crown.
The Duchess of Sussex also signed a deal with William Morris Endeavour in April but no projects have been announced, eight months after the initial signing.
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