Amid mounting scrutiny, the Duke and Duchess of Sussex are seemingly handling multiple projects with grace and relative ease, a PR expert has explained.
“I don’t think they’ve royally screwed up yet, which is a feat in itself, especially with being scrutinised so much”, Ronn Torossian told the Express. “They deserve kudos for that, their team is doing a good job.”
Harry and Meghan have been making headlines recently with their business ventures and lifestyle choices, which include multiple Netlfix deals, a podcast launch, and more.
Meghan Markle has launched a new lifestyle brand called American Riviera Orchard, which has stirred controversy but whose follower count on Instagram recently climbed up to over 500,000 in a major milestone moment.
Meanwhile, Prince Harry has updated his official residence to the USA, signaling a further distancing from his ties to the UK.
Meghan and Harry also recently welcomed new members to their communications team, indicating ongoing efforts to manage their public image and media relations.
Charlie Gipson was recently appointed Director of Communications for the office of the Duke and duchess of Sussex. Dipson is epxcted to act as the main point of contact for UK press inquiries. Kyle Boulia also joined the Sussex Team as the Deputy Press Secretary and Director of Communications for US media, according to reports from the Mirror.
“At this early stage, a lot of people are rooting for a big mistake, a lot of people would be celebrating that, but it hasn’t happened. So they’ve done a great job”, Torossian remarked.
Torossian also pointed out that while Meghan and Harry were cautious in their moves, they still have made bold decisions that have paid off so far.
“They’re experiencing very unique times, they have to be very careful of their brand in the US and in the UK”, he explained. “With all their product rollouts, from jams to public appearances, they have to be very conscious of many different audiences and endeavours.”
“It’s gutsy for her to name the brand that, for them to make lots of recent moves. The fact that they haven’t made a mistake is a victory, with so many eyes on them.”
