Meghan Markle has sparked the condemnation of another business with the same name as her new brand, As Ever.
Jez, the owner of Arizona-based As Ever Photographer, took to Instagram to post a tongue-in-cheek jibe at the Duchess – who announced the rebrand of American Riviera Orchard earlier this week.
“When one of the most famous people in the world starts using your biz name of 12+ years (that you named in honour of your grandmother), seems like they could throw me a lil bone? @meghan @netflix,” she wrote.
It comes after New York clothing brand was thrust into the spotlight as it uses a near-identical name, As Ever NYC. However, the family-run company has actually benefited from the publicity, as its social media following and product sales have soared.
The Duchess also came under fire from a Majorcan town, which accused her of plagiarising their Coat of Arms for her logo.
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