The Lakers continue to revamp their business operations staff.
The franchise on Tuesday named Yao Williams II as the newest vice president and head of global partnerships.
Williams will lead the Lakers global partnerships team, including “partnership sales, business solutions and partnership activation, driving revenue-generating opportunities and creating innovative programming and platforms to maximize brand value”, according to the Lakers.
He most recently co-led global partnerships at Elevate Sports Ventures.
Williams has also worked at the NBA and Manchester City as part of his two decades of experience in global sales and brand partnerships in the sports and entertainment industries.
“I couldn’t be more excited to have Yao Williams join the Lakers business and lead our global partnership team,” said Los Angeles Lakers President of Business Operations Lon Rosen. “Yao is an engaging leader with an appetite for innovation that will help drive performance and deliver best-in-class experiences for Lakers partners.”