Meghan turned to longtime friends such as Delfina Blaquier, the wife of Prince Harry’s close pal Nacho Figueras, and Kelly McKee Zajfen as well as A-listers Tracee Ellis Ross and Mindy Kaling to promote her jam.
Blaquier shared a photo of herself holding jar 10 of 50, captioning the snap: “Strawberry jam makes me so happy.”
PR expert Megan Boyle told the Daily Express that Meghan likely chose to release only 50 jars of the preserve to create some hype before the official launch of the brand.
The TAL Agency expert said: “The suggestion that the jam has only been sent to 50 people creates demand and interest.
“It may have been a low-key launch, but it perfectly aligns with the softer and homely approach of those celebrities on the receiving end.
“Meghan will have put a great deal of thought into who receives a jar, and individually numbering shows that it’s limited edition, but also doesn’t leave people feeling left out.”
