Finger sniffin’ good?
Kentucky Fried Chicken is dipping into the fragrance business, unveiling an already-sold out, charcoal and smoked wood-scented perfume.
“We’ve all been there – that unmistakable aroma of a BBQ drifting through the air, tantalizing our senses and leaving us craving the taste of smoky goodness. But what if you could capture that irresistible scent in a bottle?” KFC wrote of the bizarre swag.
The original recipe is called No 11 Eau de BBQ. It comes in a sleek-looking 100-milligram black and red striped bottle that sells cheaper than a five-piece tenders combo for a modest $13.82.
Makers say it can leave one “tipsy with hunger,” per The Mirror.
The catch is that the all-American fast food chain is selling this scene in the UK only, continuing a trend of Europeans with a dirty secret obsession with greasy treats made in the USA.
Although the battalions of Colonel Sanders’ forces have pulled stunts similar to this before — KFC previously made a chicken-odored firelog and perfume in Spain — people who have tried it say this one isn’t that much of a gimmick.
“If it wasn’t for the KFC logo at the bottom of the label, I would have assumed it was a high-end fragrance,” a reviewer for England’s Warwickshire World wrote.
“I had initially thought the fragrance would capture the classic barbecue smell like when you’re outside and can smell someone nearby is cooking on the grill.”
Instead, the “elevated” fragrance presents a shockingly “muskier alluring scent” than expected.
Tom Ford fans might have a bone to pick with the chicken company, though, as the luxury designer has its own wood-smoked fragrances that go for $250.
