'Indestructible' self-storage industry is booming, thanks to our overstuffed lifestyles


SPRINGFIELD, Mass. — “At the end of the world, everyone says there will only be Twinkies and cockroaches left,” says Courtney Kahler, “and I’ve added self-storage to that. It’s an indestructible industry.” 

Kahler, the executive director of the 325-member Northeast Self Storage Association, sits at the registration table greeting morning attendees at the organization’s annual trade show, many of them self-storage entrepreneurs who know they hold a winning business hand. 

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