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Home»Travel

I’ll never return to prettiest UK village after 1 thing ruined it | UK | Travel

amedpostBy amedpostSeptember 11, 2025 Travel No Comments6 Mins Read
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Steffan Rhys in Bourton on the Water

Bourton-on-the-Water is a stunningly beautiful place in the heart of one of the UK’s prettiest areas (Image: Steffan Rhys)

Its beautiful waterways spanned by pretty stone bridges have earned it the nickname ‘Venice of the Cotswolds’. And whether it’s a hot and sunny summer day or a breezy autumnal one, there can be few more charming and picturesque places to be anywhere in the UK.

Even in a place as beautiful as the Cotswolds, the village of Bourton-on-the-Water stands out. The River Windrush runs through it, lined on both sides by trees providing shade and a rainbow of different colours and crossed by several pretty stone bridges. Ducks and swans float lazily on the slow-flowing water, which is overlooked by 16th and 17th century cottages made from the instantly recognisable and honey-coloured Cotswold stone.

In short, it could not look more like it is straight from a postcard or the pages of a fairytale.

Autumn would be a perfect time to visit Bourton, but I visited on a sunny Saturday in June. I strolled lazily along the water, crossing back and forth over the bridges as and when I felt like it, with the voice of an ice cream seller a regular backdrop as he shouted the praises of the homemade ice cream he was selling from his little trailer.

I stopped at the shops, restaurants, pubs and tearooms made from the stone that make this area famous to take in the atmosphere of each one, and people-watched the visitors sitting outside enjoying coffees, cakes, cups of tea and ice cream.

Bourton-on-the-Water in late afternoon light

Bourton-on-the-Water looks like a real-life postcard and is perfect to visit at any time of year (Image: Getty)

I tried not to linger outside people’s homes too long but I did have to resist the temptation to tell one elderly gentleman enjoying a cup of tea in his front garden overlooking the water how much I loved his home — someone clearly spent a lot of time looking after it.

One of the most standout features of Bourton-on-the-Water — in fact, one of the most remarkable things I’ve seen anywhere — is the Model Village, a replica of the village as it was in 1930.

It’s a stunning piece of work, created from local stone by highly-skilled craftsmen. I ambled around it, marvelling at the care and skill that has gone into creating each and every building. It costs £4.75 for adults and £3.75 for children and is well worth it.

A house in Bourton-on-the-Water made from Cotswold Stone and covered in foliage

It’s clear people in Bourton-on-the-Water take a huge amount of pride in their homes and village (Image: Steffan Rhys)

You’ll find it around the back of the beautiful Old New Inn, a historic hotel and restaurant that’s one of the village’s largest and most impressive buildings, run by a husband and wife who took over in 2018 with a view to restoring it.

There are several other options for food and drink along the water. There’s the Box Bush, serving everything from home-smoked trout and homemade sausage rolls to luxurious profiteroles and gelato with flavours like Sicilian pistachio.

There’s the Rose Tree Restaurant, set in a listed cottage with a river-facing garden serving traditional pub meals like Gloucestershire Old Spot sausage and mash and, of course, fish and chips. Or there’s Smiths and Bourtons, a burger restaurant run by two brothers.

People sit outside The Kingsbridge Inn in Bourton

The Kingsbridge Inn is one of many places to sit with a drink and people-watch in Bourton (Image: Getty)

Shops, restaurants and traditional stone houses in Bourton on the Water

Bourton-on-the-Water is packed with independent shops, restaurants and traditional stone houses (Image: Getty)

So what’s the problem?

“So what’s the problem?” I hear you ask. “This place sounds amazing.”

Well, Bourton-on-the-Water is so beautiful, so picturesque, so quintessentially British, that it has become a victim of itself.

Tourists fill the stone bridges over the river in Bourton-on-the-Water

Tourists flock to Bourton-on-the-Water to enjoy its beauty, but this can cause problems (Image: Steffan Rhys)

The place is packed with tourists from all over the world and people who live there are dealing with the problems that over-tourism brings, much like the stunning village of Bibury a few miles away — you can read what I thought of it here.

During my visit, the first hint that this is not your average British village came almost immediately after entering by car, when a large sign directed visitors to an all-day car park with £5 parking.

In the car park, set on a school playing field a short walk from the village centre, stewards took payment and directed us to our space with welcoming smiles and without any outward display of disappointment that we were yet more tourists coming in to choke up their village (the parking fees go at least partly to charity too).

The Model Village in Bourton-on-the-Water

The Model Village in Bourton-on-the-Water is a remarkable piece of work and display of skill (Image: Steffan Rhys)

Over-tourism and ‘free-for-all chaos’

Villagers say over-tourism is causing “huge problems” for them, with the size of the village out of proportion to the number of visitors it receives.

They are currently waiting for plans to tackle coach traffic to be implemented, which would see coaches largely kept out of the village centre.

Windrush river in Bourton-on-the-Water in the Cotswolds, Gloucestershire, England

The Windrush river runs through Bourton — in the summer a football match takes place in the water! (Image: Getty)

In particular, “the inconsiderate behaviour of coach drivers” and “free-for-all chaos” were flagged as particular problems, according to a BBC report, though a motion to get the council to accept that tourism is a problem in the village was rejected by elected officials.

However that has not stopped officials from pledging to tackle the “overtourism nightmare” and Cotswold District Council actively avoids promoting the village, according to local reports.

Family sitting by the river Coln in village of Bibury and looking at the beautiful Arlington Row

Villagers in nearby Bibury also say they have a huge problem with over-tourism (Image: Getty)

Asked whether he agreed that Bourton was dealing with over-tourism, council leader Joe Harris said: “While we lack specific survey data on perceptions of over-tourism, we acknowledge the strong sentiments of residents regarding the negative impacts on their quality of life due to excessive visitor numbers. Balancing the needs of local businesses benefiting from tourism with the quality of life of residents is crucial.”

A home in Bourton on the Water, seen through a garden gate

Everything in Bourton-on-the-Water is beautiful, including the homes (Image: Steffan Rhys)

Many people would assume that such high numbers of visitors would bring significant economic benefits.

But people living in nearby Bibury have said they don’t believe that is the case, saying visitors are only there “for a selfie”.

Tourists take pictures on a bridge in Bourton on the Water

Bourton-on-the-Water’s bridges are full of people taking pictures of the river and its surroundings (Image: Steffan Rhys)

It was very clear to see the scale of the tourism on my visit, and it wasn’t lost on me that I was of course a part of the ogling crowd.

The stone bridges were closer to photoshoot locations and props than walkways, though I did not see anything akin to what one recent visitor claimed was an embarrassing scene in which he watched tourists “eating from saucepans”.

Vintage pedestrian bridge over the river Bourton-on-the-water, Cotswolds, UK

Even in an area as beautiful as the Cotswolds, the village of Bourton-on-the-Water stands out (Image: Getty)

I’m glad I got to see Bourton-on-the-Water in person. It’s as beautiful in real life as it is in pictures.

I just hope it can find a way to balance the benefits that tourism brings with the quality of life of the people who live there.

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