Meghan Markle has launched a new digital shop, allowing fans to shop her clothes, jewellery, and accessories, and because she receives a sales commission on each purchased product, a business expert has stated she is expected to “earn millions”. The ShopMy platform is marketed at “elite creators” as a way for them to earn revenue if someone purchases an item through a link they have shared.
“She could potentially earn millions from this and is probably earning a commission on every sale she makes,” money and business coach, Maddy Alexander-Grout, told MailOnline. The expert added: “If you take on average how many followers she has (2.6 million) and how much engagement she has, I would imagine based on her following that she will have thousands and thousands of people buying these things and she will be making a fair amount of that.”
Meghan described the pieces in the online shop as a “handpicked and curated collection of the things I love”, adding she had long been asked to share her wardrobe inspiration.
The collection unveiled on Monday revealed a capsule wardrobe of neutral staples in muted colours – white, beige, light blue and black – and natural fabrics like linen and cashmere.
Her chosen products are from upscale high-street brands, and include Theory, Reformation, Polene, Madewell and J Crew – but there are also high luxury options available.
The business expert added: “She is going to make a fair amount based on what the clothes are worth. If she gets say 15% off a shirt that’s £128, she will be making £19.20. She will be selling thousands of those and could be making at least £19k from one linen shirt.”
According to ShopMy, commissions earned from the platform typically from 10 to 30% “depending on the brand or retailer”. The platform also allows creators to “discover and manage paid collaboration opportunities” with over 47,000 brands.
Meghan ran her own lifestyle blog called The Tig for almost three years before closing it in April 2017 which was just months before her engagement to Prince Harry. On The Tig, Meghan shared lifestyle tips and tried her hand at writing about food and fashion.
The Duchess of Sussex has most recently launched her lifestyle brand ‘As Ever’, which will sell fruit spread, honey and tea in spring 2025.
Explaining the meaning behind Meghan’s brand, her website states: “As ever is more than a brand – it’s a love language. Created by Meghan, Duchess of Sussex, As ever welcomes you to a collection of products, each inspired by her long-lasting love of cooking, entertaining, and hostessing with ease. This curated collection has been crafted to elevate your every day and inspire moments of joy.”