A hotel that has been part of the iconic Magaluf skyline for six decades is set to be demolished as the resort town pushes on with its efforts to change its reputation.
Hotel Teix, which spans 2,500 square metres across the Spanish city, is to be torn down and replaced by local authorities with an open area aimed at enhancing urban facilities.
This is seen as a key step towards realising the “new Magaluf” wanted by the Calvia municipality, of which the resort town is part, and forever ditch its image of a party holiday destination for drunken lads.
The new development goes hand in hand with the announced £3.41million (€4m) renovation of the Magaluf’s promenade.
The local administration aims to transform Magaluf’s party-centric reputation, which earned it the unwanted nickname of “Shagaluf”, and make the city an attractive prospect for family holidays.
Magaluf has been working towards change for several years now, and its bosses have recently pointed out signs the tide may be turning.
According to the Olive Press, local authorities boasted during the recent tourism fair in Madrid, Fitur, that last season closed with “zero cases of balconing” – the extremely dangerous act of jumping into a swimming pool from a balcony.
This success, alongside a slump in reports of rowdy behaviour, has been attributed to a “zero tolerance” policy adopted by authorities towards tourist excesses.
Xavier Pascuet, Director of Tourism for Calvia municipality told the National: “We’ve really moved on from the big party days and today we are attracting families and people looking to relax and enjoy themselves in a less wild way.”
Much like other cities in Mallorca, Magaluf first emerged as a holiday resort in the 1970s.
Over the decades, it grew in popularity as a destination perfect for partying thanks to its massive clubs and cheap drinks.
The era of binge drinking came to an end in 2022, when new legislation targeting resorts across the Balearic Islands tried to curb excessive alcohol consumption and banned 2-for-1 drinks deals and pub crawls.
Slashing alcohol consumption brought back the attention to the natural beauties that can be found in the resort town, including its white sandy beach and turquoise waters.
Mallorca and the Balearic Islands in general are one of the holiday destinations favoured by British tourists.
Around 2.3 million UK nationals visit the island every year. The only tourists loving Mallorca more than the Brits are Germans, with more than 3.9 million people from Germany heading to the island in 2022 alone.
