Fuelled by his dedication to quality and innovation, along with the support of his sons Richard and George, the visionary chocolatier managed to swiftly grow his business.
As a result, his chocolate and the iconic purple packaging became inseparable from cherished memories for the British people.
However, it wasn’t until 1914 that the distinctive purple packaging, designed as a tribute to Queen Victoria, was introduced.
Known for her fondness for the color purple, the late Queen Victoria was frequently seen sporting purple clothing.
After her passing in 1901, Cadbury opted to pay tribute to her by adopting purple as their packaging colour.
Interestingly, when dried, the interior of the cocoa pod bean also exhibits a purple hue, showcasing the meticulous attention to detail by Cadbury in every aspect of their chocolate production.
In 1905, four years following Queen Victoria’s death, Cadbury’s captured the nation’s attention with the first release of Cadbury Dairy Milk, and the packaging became purple in 1914.
This delicious, creamy treat quickly became a beloved favourite among fans, gaining the reputation it enjoys nowadays.
