BBC slammed by furious viewers for 'desperate' Taylor Swift coverage to draw in young fans


“It seemed a major item on the news coverage on BBC One TV, several times a day for several days and it was just, ‘Not again!’.

“I couldn’t believe the level of coverage, really the BBC should be paid for marketing her are they desperately trying to get young people to watch?”

The BBC responded to the backlash and stated: “Taylor Swift is a significant figure in popular culture, and we know our audiences, younger audiences especially, are interested in her work.

“As such we feel it is right to include reports about her new album and the reaction to it as part of our overall culture coverage.

“We appreciate that not everyone will feel the same, and we do consider all our audiences when choosing which stories to cover,” the network added.

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