Aldi is launching a limited-edition ‘carrot’ gold engagement ring – after Kevin the Carrot finally popped the question to Katie. Shoppers were left gobsmacked on Monday when the supermarket’s much-anticipated Christmas advert made its debut – showing the festive veg getting down on one knee.
To mark the romantic moment, Aldi has created limited edition commemorative ‘carrot’ gold engagement rings. It comes as a poll of 2,000 adults revealed 33% believe Christmas proposals are ‘magical’, while almost three in 10 (29%) said that if their partner popped the question over the festive season, it would be ‘the best present ever.’
Julie Ashfield, chief commercial officer at Aldi UK, said: “This is the next step in Kevin and Katie’s journey, so we wanted to create something truly unique to commemorate the carrot couples’ love story – and what better way than with a truly unique ‘carrot’ ring.
“It’s heartwarming to see that when it comes to real romance people are looking beyond the price tag and to the heart. And if Kevin’s taught us anything over the past decade, it’s that love comes in all shapes and sizes – and sometimes with a leafy top!”
To mark 10 years of Kevin and his engagement to Katie, Aldi has launched the exclusive ‘Carrot’ gold engagement rings, available free, via a shopper competition from 5th to 19th November, find out more information here.
Crafted in collaboration with British jeweller Jessica Flinn Fine Jewellery, each ring features a carrot-shaped orange cubic zirconia, flanked by two marquise peridot accents – a nod to Kevin’s leafy top.
With this years’ adverts telling a love story, shoppers should keep their eyes peeled for the next chapter to see if wedding bells are ringing… or if there’s a twist in the tale.
When asked to name the most memorable on-screen proposals, and romantic scenes, The Notebook’s kiss in the rain took the top spot (12%).
Followed by Chandler’s candlelit proposal to Monica in Friends (9%), Julia Roberts’ ‘I’m just a girl’ speech in Notting Hill (nine%), and Love Actually’s cue card scene (nine%), according to research by OnePoll.
The research also found nearly half of Brits would happily say ‘yes’ to a £10 engagement ring, with 43% loving novelty designs and almost one in five happy to propose – or be proposed to – with one.
In a world where celebrity proposals are making headlines with dazzling 10 carat rocks – like Taylor Swift’s recent sparkler – Aldi is proving there’s room for more carrot and less carat.