Aldi has confirmed it will be providing free access to sanitary products in its store toilets starting today – a policy that won’t require customers to ask for a special code. In their battle against period poverty, the supermarket chain has joined forces with prominent charity Bloody Good Period, contributing over 1 million period products.
Clara Amfo, renowned broadcaster and advocate for Bloody Good Period, has expressed her approval: “Having been an ambassador for Bloody Good Period for the last two years, I am a firm believer that menstrual care is a basic human right.”
She continued: “As a society, we need to ensure that we are making period products accessible and affordable for all. Aldi partnering with Bloody Good Period to raise awareness of period poverty and providing free products in their store toilets is a fantastic step in the right direction that will help millions across the country.”
Birmingham Live reports, Julie Ashfield, from Aldi UK’s executive team, said: “We never want our customers to have to choose between buying the period products they need and feeding themselves or their families. For millions of people across the country, having access to period products is a basic and essential need, and we believe the provision of these in public toilets is as vital as toilet paper and soap.”
She added: “We are proud to announce our toilets will have pads and tampons freely available for anyone who needs them. As well as providing for our customers, we are delighted to be partnering with leading charity, Bloody Good Period, who are doing groundbreaking work in the menstrual equity space. Our donation of 1 million period products to Bloody Good Period will help to ensure that people are getting the products they need every month.”
Aldi has declared its commitment to battling period poverty by joining forces with Bloody Good Period, which is known for its pioneering efforts to provide menstrual equity. In a monumental move, Aldi is set to donate 1 million period products to the charity, demonstrating a strong dedication to social responsibility and customer welfare.
Jo Atkins-Potts, Head of Communications and Campaigns at Bloody Good Period, said: “Period poverty is one of the most overlooked crises in the UK today, and it goes far beyond the inability to afford products-it’s about the dignity, health, and wellbeing of millions of people.”
She added: “At Bloody Good Period, we see firsthand how these choices between food and period products, or between shame and asking for help are devastating lives. This partnership with Aldi marks an important step towards addressing period poverty on a national scale, and we hope it inspires others to take action. Access to period products is not a luxury; it’s a basic human right.”