With more than 200 breeds available across the UK, choosing the perfect furry companion can be a complex task for prospective dog owners. Factors like temperament, size, and price all play a major role in the decision making. Pets4Homes recently analysed data from over 7.5 million pets rehomed on their platform between January 2019 and June 2025 to produce their latest report, the UK Pet Industry Report Vol. 9. The report highlights that for the first time since 2021, May and June saw an uptick in puppies for sale, alongside a notable rise in average prices.
Topping the price charts are English Bulldogs, with average puppy prices reaching an average price of £1,554 in June 2025. They’re closely followed by the elegant Cavalier King Charles Spaniel at £1,528 and the ever-popular Golden Retriever costing on average £1,521. Interestingly, the French Bulldog, a breed that dominated puppy breeding for a decade has also been overtaken by the Cocker Spaniel as the UK’s most common puppy breed, signaling shifting preferences.
Axel Lagercrantz, CEO of the UK’s largest pet marketplace, Pets4Homes, told the Express: “Our most recent data on the top 10 most expensive dogs shows that the English Bulldog continues to hold the top spot, increasing nearly 30% since 2024, proving its enduring appeal as a classic family favourite. But what’s really striking is how some other breeds are rising sharply in popularity.
“For example, the Cavalier King Charles Spaniel has seen an almost 30% price increase, reflecting an increase in demand, subsequently revealing how much families value their affectionate and adaptable temperament. At the same time, Toy Poodles have seen an extraordinary 48.5% surge, the largest increase on the list, which points to a growing demand for smaller, intelligent dogs that fit well into modern, urban lifestyles.
“We’re also seeing a fascinating mix of both companion-sized dogs and larger, more active breeds gaining ground. Dobermanns, with a 33.5% uplift, reflect the growing appeal of protective, loyal dogs, while Golden Retrievers and Boxers, both show steady growth and continue to be cherished as playful, family-oriented pets. Even crossbreeds like the Maltipoo and Goldendoodle remain in the top 10, showing that the trend towards friendly, hypoallergenic dogs is here to stay.
“What these numbers tell us is that the pet market is not only strong, but also increasingly diverse. Owners are carefully choosing breeds that match their lifestyles, whether that’s smaller dogs suited to city living, larger breeds for active households or hybrids that combine the best of both worlds.
“This is incredibly encouraging, because it highlights just how deeply pets are woven into our daily lives. People are investing in companions that truly enrich their homes, their wellbeing and their families. The data gives us a positive outlook for the market: a broad, healthy demand across breeds and a strong indication that Britain’s love of dogs is only continuing to grow. Of course, we’d never want pet owners to be priced out of getting their ideal companion.”