The 1% Club puzzles are typically known for causing most people to panic as they race to solve them under intense pressure. A recent question on the popular ITVX show has challenged the public to identify the word in the tricky picture.
The picture posted on X, formerly known as Twitter shows a number 8 inside the cube. It is captioned as: “What word is represented by this picture?”
The game show hosted by comedian Lee Mack stands out by focusing on logic and common sense rather than general knowledge, setting it apart from traditional quiz shows.
Contestants face a series of increasingly difficult questions based on a scientific survey of how people perform on them. The goal is to reach the final round and correctly answer a question that only 1% of the population is expected to get right.
And the question has left many scratching their heads.
One person commented: “I got this one right but was out at 15% question.”
Another person commented: “Argh nearly got it said cube 8.”
A third user wrote: “My thought process initially took me to Isolate, ice 8 but when I saw it wasn’t actually ice just the cube like the gameshow incubate came so quick •in the cube eight• One of those if you see it you really see it! Under pressure doesn’t always!”
The person who got it right said: “It’s incubate.”
