A warning has been issued to anyone who shops at Asda, Tesco, Sainsbury’s or Morrisons after new analysis found that Aldi comfortably beat all of the major supermarkets by a comfortable margin.
Consumer magazine Which? found that Aldi shoppers paid just £111.66 at the German discount supermarket for a basket of 62 typical food and drink items.
By contrast, Morrisons shoppers paid £130.05 for the same goods – a whopping £956.28 more over the course of a year if the same average price gap is maintained.
Asda shoppers paid £125.26, or £707.20 more over the course of 52 weekly shops, while Tesco shoppers with a Clubcard would pay £122.26 on average, or without a Clubcard, £125.09.
The Clubcard price means Tesco shoppers even with the loyalty card prices factored in would pay £10.66 more per weekly shop than Aldi customers, or £551.20 over the course of the year if the same price difference was maintained on average.
For those using a Sainsbury’s Nectar card, October’s shopping list of items averaged £125.93, which is £14.27 more than at Aldi and still higher than the prices at Asda (£125.26) and Tesco (£122.26/£125.09). Without a Nectar card, the same items at Sainsbury’s cost £130.79, which is £994.76 more than at Aldi over the course of 52 weekly shops at the same price difference.
Lidl was the closest competitor, just 41p more than Aldi for customers of Lidl’s loyalty app, or 67p without it, a gap of just £34.84 over the course of a year.
Harry Rose, Editor of Which? magazine, said: “Our latest monthly analysis once again sees Aldi crowned as the UK’s cheapest supermarket.
“In the lead up to the festive season, people are looking to cut costs where they can. Our analysis shows that by switching supermarkets consumers could save 22%, highlighting the advantages of shopping around where possible.”
