These transnational BiK guidelines will remain in place until April 2029 meaning road users can save for four years if they secure purchases sooner rather than later.
Alan Able, managing director of Isuzu UK, said: “The BIK campaign reflects our commitment to keeping our customers informed and empowered.
“We recognise that HMRC’s decision represents a fundamental shift in how double cab pick-ups are taxed.
“With this campaign, we aim to ensure our customers understand the implications and encourage them to act now to avoid higher costs later.
“The Isuzu D-Max has always been the backbone of businesses, and this campaign underscores the value it offers ahead of the upcoming changes.”
Under current rules, pick-ups have a fixed benefit of £3,960 but the new rule could see costs rise by thousands of pounds every year.
Analysis from FleetNews has previously revealed road users opting for a Ford Ranger would be massively affected.
They stressed owners of these vehicles would be in the 37% BiK bracket and may end up splashing out up to £7,110 per year.
Isuzu UK added: “In the Autumn Budget 2024, released on 30th October 2024, HMRC introduced a change in the legislature regarding the tax treatment of double cab pick-ups.
“Vehicles purchased from April 2025 will be classified as company cars for benefit in kind, capital allowances, and some deductions from business profits and subject to increased tax rates.
“Isuzu UK assures you continual support and pledges to closely monitor the evolving situation, ensuring you receive the necessary assistance amid the regulatory changes.”
