Shoppers at Aldi will be able to stock up on staple Easter vegetables including carrots, potatoes and broccoli for as little as 15p each. Aldi’s Easter super six includes all the favourite veg shoppers need and will be available in stores from April 15 to 19 and until April 20 in Scotland.
The discount supermarket said it wanted to reassure shoppers the deals do not come at a cost to suppliers. Aldi said the supermarket carefully plans any promotions and works with British growers on a seasonal or annual fixed-cost price. That means, regardless of promotional activity in store, growers receive the same fair price as usual.
Aldi’s Easter super six deals include:
Nature’s Pick white potatoes (15p, 2kg) – was £1.35, savings 89%
Nature’s Pick carrots (15p, 1kg each) – was 69p, saving 78%
Nature’s Pick broccoli (15p, 360g each) – was 79p, saving 81%
Nature’s Pick spring onions (15p, 100g) – was 69p, saving 78%
Nature’s Pick loose garlic (15p, each) – was 37p, saving 59%
Nature’s Pick cucumber (59p, each) – was 89p, saving 34%
Lidl has also reduced prices of Easter veg in time for the bank holiday. Available from April 15 in stores nationwide its pick of the week deal includes carrots, white potatoes, parsnips, swede, spring onions and green beans from 15p.
Richard Bourns, chief commercial officer at Lidl, said: “We believe that everyone should have access to fresh, high-quality food and Easter is no exception. Easter can be an expensive time for many families up and down the country, and Lidl customers can rest assured that we will always offer unbeatable value.
“This is an investment directly from the discounter, which has a long-standing commitment to supporting British agriculture, and has no impact on the payment for British farmers. The supermarket carefully plans any promotions, which means, regardless of the Easter promotional activity in store, growers receive their usual contracted price.”
