A new study of Google data has revealed the top travel destinations for Britons, and where people are most likely to jet off to in 2025.
The research by holiday rental software RentalReady analysed Google Keyword Planner search data relating to flights, hotels, and package holidays to 180 popular destinations worldwide to find which are likely to be visited next year.
This analysis revealed the top countries and cities Brits are most interested in holidaying next year, including each UK city’s top destination.
According to the findings, Thailand is the UK’s most popular holiday destination for 2025.
The study revealed that there are, on average, 69,724 travel-related searches every month by Brits for the tropical haven—which equates to more than 2,000 searches every day.
Impressively, Thailand was also found to be the most popular destination in 64 UK cities, topping all other countries analysed.
Canada ranks second among Brits for trips in the new year. It was identified that there are 42,827 average monthly searches for flights, hotels, and holidays, for 2025.
Not only known for skiing, and staggering natural beauty, cities such as Vancouver or Montreal mean the North American destination has something on offer for any holidaymaker.
Following in third is India, with an average monthly search volume of 41,622 travel-related searches by UK holidaymakers.
Boasting wonders like the Taj Mahal, the Himalayas, and iconic cities like Delhi and Jaipur, offering lifetime memories for visitors.
A firm favourite for culture and sunseekers, Turkey places fourth among Brits’ top holiday destinations for 2025. Popular for its stunning beaches and ancient landmarks, the analysis revealed an average monthly travel-related search volume of 40,530 for Turkey in the UK.
Spain rounds out the top five countries on UK travellers’ 2025 bucket lists. Spain was found to experience an average monthly search volume of 40,273 searches in the UK relating to trips to the Mediterranean marvel, which offers visitors sun, breathtaking architecture, rich culture, and culinary delights.
Other destinations span the globe, with Japan, Jamaica, Mauritius, and more ranking among the most popular.
While European countries also remain a top choice for UK holidaymakers with Portugal, Italy, Greece, and France, experiencing impressive popularity, too.
