KSI and Jake Paul are two of the social media sphere’s most recognisable faces, building multi-million-dollar pound empires through viral content, canny investments – and boxing.
Olajide “JJ” Olatunji, known to millions by the intialism “KSI”, is one of Britain’s biggest influencers, having made a name for himself on YouTube before branching out into various ventures and is now estimated to be worth a cool $100million (some £81.8m), according to Celebrity Net Worth.com’s most recent estimate.
The 31-year-old started out producing FIFA-based YouTube content back in 2009, but has since become a polymathic business mogul, establishing himself in influencer boxing, music, and even formed an energy drink company with former rival Logan Paul.
Ohio natives, Logan and his younger brother Jake, are also giants in the social media scene.
Like KSI, Jake has taken on a number of high profile boxing fights, including a bizarre match up against 58-year-old former heavyweight champion Mike Tyson in November.
The outspoken 27-year-old, initially made a name for himself on the now-defunct video sharing platform Vine in 2013, before going on to be a part of a series on Disney Channel Bizaardvark.
He is also among YouTube’s biggest stars, with 20.9million subscribers on the platform.
According to Celebrity Net Worth, Jake also has a net worth of $100million (or £81.8-odd million pounds) as of January, 2025.
But one creator is believed to eclipse the nest eggs of both of them combined: YouTube superstar Jimmy Donaldson, AKA MrBeast.
Donaldson also started out streaming himself playing video games before making his name with eye-catching challenges featuring expensive sets and huge prizes.
Among them was a viral real-life recreation of the hit South Korean Netflix show, Squid Game – without the notoriously horrific punishments that punctuated the TV series.
He’s also launched various brands, including his own burger chain, and is said to have built up dizzying sums in the process.
The 26-year-old is said to currently be worth a staggering $1billion (around £818.3million), according to Celebrity Net Worth.