This pretty island is one that Brits are looking to head to this summer and it’s one that is replacing the overcrowded Amalfi Coast. With a huge 39% of Brits saying they want to try something new this summer, less busy destinations are taking off. Malta, Sardinia and Seville have topped a list of alternative destinations to travel to in 2025 according to easyJet.
The sea caves and striking architecture of Malta make it a perfect dupe for the Amalfi Coast. The tiny Mediterranean gem is known for its medieval cities, 300 days of sunshine and its own Blue Grotto. Situated halfway between Italy and Northern Africa, it’s the ideal place for Brits to head to this year.
New research from easyJet holidays has found that Brits are looking for new destinations with searches for Malta increasing over 120% in 2025, and searches for Sardinia up almost 200%.
And while destinations such as Barcelona and Rome remain popular with travellers, data shows an almost 50% increase in searches for hidden gems over the last 10 years, with two-thirds (65%) considering visiting a twin destination of their well-known favourite.
Marrakesh in Morocco, Budapest in Hungary and Oslo in Norway are all among the best alternative destinations for 2025, while Djerba in Tunisia and Bourgas in Bulgaria appear in the best holiday dupes.
Matt Callaghan, Chief Operating Officer at easyJet Holidays said: “As a nation, we love to travel abroad, and our research shows that many Brits are keen to try something new this summer.
“In fact, 63% said they’d be more likely to book a holiday to a lesser-known destination if more information were available — highlighting a real appetite for something a little different.”
