Tesco has launched a major overhaul of its frozen food section, introducing 270 new or upgraded items. The revamp includes a significant refresh of its own-brand range, along with new collaborations and refreshed offerings from external brands.
The move includes many own-brand relaunches, on top of an impressive number of deals with brands including Greggs, Zizzi and Istu, alongside new brands Street Snacks and Craft Pizza. The supermarket has also extended its “Finest” range with new pizzas, pies, poultry, fish, meat and desserts. Other new products are Finest Korean Chicken Tenders and Tesco Takeaway Carbonara Pizza. But that’s not all – Tesco has also updated over 50 products with an improved recipe and refreshed packaging. The move comes as the supermarket revealed its research found that a third of people ate frozen food at least twice a week.
In another major move, Tesco has also introduced air fryer instructions on all its own-brand products for the first time.
The research said a “standout” from the relaunch was its pizza range, which featured a bold, colourful redesign that brought “a fun, takeaway-style feel” and reformulated products with more toppings. The makeover includes 17 new lines in meat, fish, and poultry.
Tesco frozen category director Naomi Kasolowsky said: “We are excited to bring the biggest change to our frozen aisle in nearly a decade, with more than 270 new and improved products.
“Frozen food is fantastic quality, super convenient and offers great value. We know our customers will love the changes coming this autumn as we improve both our Tesco range and introduce exciting new brands to the shelves.”
This move comes just a few weeks after Tesco revealed it would be increasing the price of its popular meal deal offer to £4.25 for non-Clubcard holders, and £3.85 for those with a Clubcard.
Before this, the standard Tesco meal deal with a Clubcard was £3.60 and without was £4. For over a decade, Tesco kept the cost at £3, only increasing it for the first time in 2022 due to mounting inflation.
Yet, there appears to be a new entrant in the battle for lunchtime customers. Pret a Manger has revealed it will be trialling meal deals in the UK, putting it in direct competition with the long-established supermarket offers.
Details around pricing have not yet been confirmed, but the deal will reportedly cover both breakfast and lunch options, including a croissant with coffee in the morning, and a classic sandwich, snack, and drink combo at lunch. It follows a similar launch in France earlier this year, where Pret said it has been well received.
