Tesco has made a major change to its Clubcard that will give around four million customers the chance to earn bonus points.
As part of its new nationwide campaign to support healthier eating, the supermarket chain is inviting customers to earn personalised Clubcard points by buying fresh fruit and veg in stores. These points can then be converted into bonus Clubcard points and vouchers to be spent in-store. The campaign will run across Tesco stores and online to try and incentivize shoppers to make healthier choices.
Millions of customers will also be able to earn extra points through new Clubcard Challenges on frozen fruit and veg, beans and pulses.
Tesco said new Clubcard Prices and offers will be available throughout the summer on fruit, veg and healthy lunchbox snacks, on top of weekly ‘Fresh 5’ offers on five-a-day basics.
In addition, from August 4 to 17, children shopping with their families at Tesco stores will be able to pick up free fruit at checkouts as an extension of its Stronger Starts Fruit& Veg for Schools programme.
Ashwin Prasad, UK CEO, Tesco, said: “We understand that for many, there are barriers that make healthy eating feel hard. We want to help our customers make small changes that amount to big health benefits for themselves and their families.
“That’s why we’re setting out to make healthy choices easier every day, starting with new offers and support for families in store this summer.
“We’re bringing customers new ways to earn Clubcard points and vouchers as a fun and engaging way to help them towards their five-a-day, on top of new and existing great value offers on healthy staples.”
The new campaign comes as government figures show less than one in 10 children, and one in five adults, eat the recommended five items of fruit and veg per day.
Health and Social Care Secretary Wes Streeting added: “The declining health of the nation requires a national mission, working with all parts of our society – from industry to influencers – to reverse the decline and make sure that kids today grow up to be part of the healthiest generation ever.
“Our brilliant supermarkets already do so much work for our communities and are trying to make their stores healthier, and we want to work with them and other businesses to create a level playing field.
“I’m grateful to Tesco for picking up the mantle and helping tackle this crisis by making it easier and more affordable for families and kids to eat fresh fruit and veg. Our new healthy food standard – a world first announced in our 10 Year Health Plan – will help us make the shift from sickness to prevention through our Plan for Change, making sure the NHS can be there for us when we need it.”