A grand opening for legendary rapper Snoop Dogg’s cannabis store in his southern California hometown of Long Beach has been postponed due to security concerns.
Saturday’s grand opening for the 54-year-old rapper’s (born Calvin Broadus Jr.) shop S.W.E.D. (Smoke Weed Every Day) has been postponed due to the overwhelming response the store said it got for the grand opening, per an Instagram post.
“Long Beach showed incredible support for Saturday, more than we anticipated,” the post read for the global entertainer’s second cannabis store in LA.
“With expected attendance exceeding safe capacity, we’ve decided to postpone to ensure we deliver the experience the community deserves: safely, and in the right way.”
Snoop’s team said the decision followed the fatal shooting on March 1st at the opening of the new Marathon Burger in Long Beach, whose franchise is tied to late rapper Nipsey Hussle. One person was killed, two other people were injured in the shooting.
The company said it would be working with the City of Long Beach to make sure the event, when it does happen, is better than ever.
“The energy is real and we’re taking the time to match it. A new date will be announced soon. Stay tuned.”
At Saturday’s ribbon cutting, Snoop was supposed to be presented a proclamation from the city and get a certificate, per the report.
An earlier post on social media featured the rapper promoting the Long Beach shop located at 2115 E. 10th Street.
Those who showed up early were promised goodie bags along with a chance to score tickets to see the rapper perform live in June at the Long Beach Amphitheater grand opening.
Video promoting the store posted on social media showed a peek inside the shop which features a futuristic hologram of him and tons of early Snoop era memorabilia.
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“Each element was intentionally designed to celebrate Long Beach’s rich culture and community that shaped his journey. Iconic touches, including references to the legendary Hood Rich Lowrider and more,” per a press release.
“Long Beach made me who I am,” Snoop said. “Opening S.W.E.D. in Long Beach is my way of showing love to the community that showed love to me. We’re creating jobs, opportunities, and a space that celebrates the culture.”
It is the rapper’s second weed shop in Los Angeles, with the first near LAX. That shop opened in July 2024.
The Post reached out to the company and rapper’s team for further comment.