An observation by one social media user has got hundreds of people seeing the logo of a major supermarket brand in a new way. TikTok account Skintdad pointed out that the logo for the popular supermarket brand Lidl looks like a dog playing a piano, sparking hundreds of comments with many saying that they cannot now unsee the image.
The user noted that the red “I” in the company’s name which is slanted, resembles a dog, with the top of the letter leaning on the “L” resembling arms on a piano. In the video, they said: The Lidl sign is a dog playing a piano, it is like no way. When you see it you can’t unsee it.”
Many people agreed, with one user noting: “I had to look properly but now I see it every time.”
Another added: “Oh my god, yeah, I’m never going to be able to unsee it now.”
A third said: “Noooo, you broke me, now I see it and can’t unsee it.”
Opinion was, however, split, with many claiming that they could not see the resemblance, while others noted that they understood but didn’t think it would change their view of the logo.
The popular budget supermarket has seen its popularity rise in recent years as price-conscious shoppers look to counter the impact of the cost-of-living crisis.
Having opened its first British site in 1994, the company now boasts over 35,000 employees, 980 stores, and 14 distribution centres in England, Scotland, and Wales.
The company plans to open more than 40 new stores this financial year as part of a £500m expansion investment across the UK.
Ahead of this, the company has published its 2025 site requirements brochure, outlining hundreds of potential locations for new stores – including high streets, retail parks, and mixed-use town centre sites.
Richard Taylor, Chief Real Estate Officer at Lidl GB, said: “This level of investment is a clear sign of our ambition.
“As we enter our fourth decade in Great Britain and hurtle towards a thousand stores, there are still so many parts of the country crying out for convenient access to a Lidl store.
“That’s why we welcome the measures proposed in the Government’s Planning and Infrastructure Bill – they recognise the urgent need to remove barriers to development and support the kind of growth we at Lidl are working towards.
“Our latest site requirements brochure reinforces the scale of our ambition for the future. New Lidl stores mean new jobs, new opportunities for British suppliers, and continued investment in local economies. We’re proud to be one of the fastest-growing supermarkets in the country, and with this investment, we’re taking another big step in our journey.”