Sainsbury’s has expanded its Aldi Price Match scheme, adding over 100 products to the initiative in a bid to attract more customers. The supermarket now boasts around 800 items that are price-matched with Aldi, claiming this is “more than any other retailer”.
The newly added products include bacon, pork pies, sausages, shower gels, handwashes, cotton wool, period products, houmous, tzatziki, selected wines and ice cubes. Sainsbury’s first introduced the Aldi Price Match in its convenience stores last November, stating it was the first supermarket to do so. In addition to matching Aldi prices, Sainsbury’s offers over 9,000 products in its Nectar prices range, accessible to anyone with its loyalty card.
Richard Crampton, Sainsbury’s commercial director of fresh and convenience, said: “With household costs going up, we’re working tirelessly to keep prices low for customers when doing their big shop.”
He continued: “With the biggest ever Aldi Price Match, we’re introducing hot weather favourites such as dips, ice cubes and fizz as well as family staples such as shower gel, cotton wool and period care, ensuring shoppers budgets can go even further this summer.”
This expansion comes despite Asda discontinuing its Aldi and Lidl price matching scheme earlier this year.
In February, Sainsbury’s also reduced the number of products included in its Aldi price match campaign, following Tesco’s decision to remove over 100 items from its own scheme.
Sainsbury’s has recently expanded its Aldi price matching scheme, reinforcing its commitment to prioritising food.
The supermarket giant confirmed this week that it intends to close its remaining in-store patisserie, hot food and pizza counters by early summer.
Earlier this year, in January, Sainsbury’s unveiled plans to eliminate 3,000 jobs and announced the closure of all its in-store cafes, citing a “particularly challenging cost environment”.
On April 17, the company warned shareholders to brace for either stagnant or declining profits this year.
As Britain’s second-largest supermarket chain, Sainsbury’s anticipates a £1billion drop in income this year as it intensifies efforts to reduce grocery prices for customers.
CEO Simon Roberts revealed that the group has invested £1billion over the past four years to lower prices for shoppers.
Earlier this month, Tesco admitted that it could suffer a significant blow if forced to slash prices, following Asda’s announcement that it would cut prices for shoppers in an attempt to improve its financial performance.