Meghan Markle’s latest business move was branded “nakedly commercial” by a royal commentator. The Duchess of Sussex launched her new online shop earlier this week after announcing it on her social media.
Meghan’s new business on ShopMy contains a “curated collection” of some of her beloved items in fashion and beauty, with the Duchess making a commission every time someone makes a purchase through her links. Meanwhile, the California-based royal recently told People magazine how she doesn’t want to be seen as an “influencer”, saying: “I see myself as an entrepreneur and a female founder, and if the brand ends up being influential, then that’s great. But I wouldn’t categorize myself as an influencer.” But the Daily Mail’s royal editor Rebecca English held a different opinion and said on the Palace Confidential podcast: “Basically, she sets herself out as one of these affiliates’ merchandisers, if you were to click on her link and bought a product as a result of it, she would get a profit, which is meant to be about 10%-30% depending on the item and the deal she has. So it’s pretty nakedly commercial.”
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