Meghan Markle has been urged to save her relationship with the streaming giant Netflix ahead of the release of her second season of ‘With Love, Meghan’. The Duke and Duchess of Sussexes five-year Netflix deal is also due to expire in September, with reports claiming the streaming platform has no plans to renew the agreement. Even though her individual show was designed to market her brand ‘As Ever’, which Netflix has a stake in, the streaming platform may want to negotiate the deal after the second season.
Nick Ede, a brand and culture expert, told Newsweek: “What a lot of studios do is something called a first look deal where she gets to come up with her ideas and they get the first look. Which means they have that almost exclusivity and there’s a little bit of a relationship between the two parties. It’s really important for her to get her brand across and with As Ever, it was the perfect way to have the two together but we know that social media can be really great too. She might go and do a YouTube series and YouTube is the most watched thing on the planet. There are other avenues for her but from an optics point of view and a success point of view, I suspect she would want to be in a renewed relationship with Netflix because they have powered her and her husband in massive way over the last five years.”
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