Meghan Markle is facing new brand troubles after being reportedly told that she needs to amend her trademark application over a series of “errors” with As Ever. The 43-year-old shared via her Instagram account last month that her new lifestyle brand, the products of which will be available for sale in the spring 2025, will be called As Ever. This comes after the previous name of the Duchess of Sussex’s lifestyle brand, American Riviera Orchard, also faced trademark issues.
Meghan said the rebranding was due to limitations in what she could sell under the name, given it was linked to a very specific location, the Californian coast. Official documents reveal the As Ever trademark application could not be verified because a statement confirming intent was left unsigned, the Telegraph reports. It has also been reported that various categories also needed updating as they were considered “indefinite or too broad”. This was namely “spoons for serving jams and fruit preserves”, “textile napkins” and “crystallised sugar for decoration”.
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