An extended member of the Royal Family has made the decision to close his company after his annual profits for 2024 dropped to just £5. The Duke of Kent’s grandson, Cassius Taylor has announced that he is shutting down his Telltale Events company, which he has run alongside his friend, Henry Illsley, since 2022.
Cassius, who is the second son of Lady Helen and Timothy Taylor, set up his company to initially offer club nights in Shoreditch, London, and grew it to host DJ sets around the world, while also providing “curatorial, marketing and programming advice.”
After a new message appeared on Cassius’ website, the profits listed on Companies House offer an insight into why the decision has been made.
It can be seen that the pair made an application to strike their company from the register last month, with the first gazette notice being issued on September 30. The events company will be officially dissolved within the next two months.
While the company’s gross profits in 2023 are listed as £592, the pair saw a significant dip last year when their profits fell to just £156. However, after their various administrative expenses, their total profit for 2024 sits at just £5.
On Telltale’s now-defunct website, the two founders laid out their vision for their company. They explained: “Our goal is to help brands and individual agents within music, art and fashion, achieve their vision; through creative direction, campaign curation and onsite, in-person management.”
In a previous interview with Tatler, Cassius opened up about his upbringing with his parents who are both involved in the artistic world.
His mother, Lady Helen Taylor, started her career working at Christie’s Auction House before spending 17 years as a fashion ambassador and muse for the late Giorgio Armani. His father, Timothy Taylor, meanwhile, is a world-famous art dealer who represents over 20 international artists.
In the interview, Cassius said: “I always knew I’d end up in the creative industries in some capacity, due to my upbringing, similar to everyone in my family. But the past few years, I’ve just been jumping from genre to genre, sector to sector, just trying to find a niche for myself and where I fit in, because I love music, I love art.”