“I think the biggest thing about this Christmas card is that the picture was taken during the Invictus Games, which is one of their biggest achievements of the past year.
“It was at a time when Harry was his happiest, and Meghan was there to support him. The picture shows the pair in a very happy and joyous state of mine, which is obviously what they wanted to convey.
“They appear completely excited, enthusiastic and hopeful of the year ahead in terms of new projects and working on the Invictus Games again. They’re trying to convey that their brand is strong, if not stronger than ever.”
Mr Stanton admitted that the Sussex card had a more business-like feel than Prince William and Princess Kate’s, which featured a black and white image of the whole Wales family, with Prince George, Princess Charlotte and Prince Louis.
He explained: “With Kate Middleton and Prince William’s Christmas card, they opted for a more traditional and low-key look this year. They were dressed in smart casual clothing in a black and white image.
“There was no sense of them being linked to royalty, they just seemed like normal people. In comparison, Meghan and Harry have released a far more glitzy, over the top card for 2023.
“It’s not just from the couple, but on behalf of their Archewell organisation. It’s clear the pair have decided to go with a more corporate and less personal feel, which is a slightly different approach to William and Kate.”
