Prince Harry and Meghan Markle’s latest Netflix polo venture quietly made its debut, straying from the high-profile fanfare typically seen with Sussex projects.
The series emerged with a surprising lack of the usual promotional blitz expected for content linked to the Sussexes.
Neither Meghan nor Harry engaged in interviews to publicise the show, taking a step back from their joint media appearances. They have recently chosen to differentiate their professional personas by attending events solo.
Hollywood pundit Sean McNulty found the absence of a robust promotional push for the Duke and Duchess’s series quite unusual.
He told The Daily Beast: “The lack of a proper, visible press campaign for a series from Harry & Meghan raises an eyebrow to say the least.”
As Netflix seems to be focusing its energy on other significant content like Carry-On and headliners Jamie Foxx and Sabrina Carpenter this week, McNulty hinted that the polo series “could very well disappear into the Netflix ether quite quickly”.
The couple’s friends have also been unsually quiet. Nacho Figueras, a longtime friend associated with both the sport of polo and the couple’s new series, only posted a few tweets and a single Instagram story about it.
Harry and Meghan’s Netflix project also had a tepid critical reaction that could potentially impact their agreement with the streaming company, warned a branding specialist.
In conversation with MailOnline, brand commentator Nick Ede voiced his concern about the documentary’s lukewarm reception.
He said: “The new polo documentary hasn’t received good reviews, and this is another foray into producing from Meghan and Harry.”
Ede highlighted the significance of the show’s performance in Netflix’s top ten, saying it would be crucial.
He added: “It could, like the Invictus documentary, start well due to the public’s fascination with the pair and with polo potentially.”