Majorca’s popularity may be dwindling as an increasing number of tourists opt for Egypt, Tunisia, and Malta instead of the Spanish island. Pedro Fiol, the president of Aviba, the Association of Balearic Travel Agents, said Egypt has emerged as a top choice for people wanting “an exciting experience”.
He said: “From a Majorcan point of view, I have local clients going to Egypt, Senegal, China, Thailand or the Dominican Republic, for example. They’re not worried about the domestic political problems, they want an exciting experience for a holiday. And I think that the official silence has been because the powers that be think that by letting anything go, everybody’s going to be happy. Well they’re not and we’re worried about the future.”
Egypt, Tunisia, and Malta have all beeing experiencing year-on-year booking increases, according to Advantage Travel Partnership.
Its report revealed that Malta saw a staggering 117% rise from 2024 to 2025.
Majorca welcomed approximately 15.3 million international visitors in 2024, but there was a slight dip noted in May 2025 – the first decline since 2022 amid overtourism protests.
John Sullivan, commerical rirector of Advantage Travel Partnership, explained that people are looking “adventure, cultural connection, and personal fulfilment” when booking holidays.
He said: “There’s a clear and growing desire among consumers in 2025 to prioritise travel, with many seeing it as a necessity rather than a luxury.
“After years of shifting global dynamics and changing priorities, people are more eager than ever to invest in experiences that offer adventure, cultural connection, and personal fulfilment.
“This heightened demand reflects not just a rebound effect, but a lasting shift in consumer values toward exploration, wellness, and meaningful moments.”
